eBay Profits – Getting Traffic From eBay to Your Niche Market Product Targeted Email Subscriber List

You should use eBay to advertise your businesses off eBay by mentioning your other businesses to your buyers every time you make a sale. Naturally this technique will include the costs of listing products for sale on eBay, but the amount of traffic to your niche market product targeted email subscriber lists and websites that you get from doing so can be immense. This is why it is important to set a budget for this form of eBay advertising.

Your goal using this method is to get buyers on eBay over to your own website where you can make other sales to them for many years, free from eBay’s rules, regulations and above all else – fees! If you can get them opted into your niche market product targeted email subscriber lists then you can promote products to them they are extremely likely to want to purchase.

This is much more freedom and greater profits selling them products from your own website, but you must consider the costs involved of selling them that first product on eBay – and that first eBay product sale is the only way you can take advantage of eBay’s massive traffic.

Set a budget for your listing fees and product fees and stick to this budget. You may have to carefully tweak your sales price to maximise the number of eBay sales you make in order to get the most contact details and begin marketing your higher value products.

If you start to overspend on your budget you have to adjust the number of listings you make or the selling prices you charge without affecting the number of sales you make, as this only lowers the number of potential future marketing prospects you will have.

Do all this with experimentation to find what works for your particular niche market products. Your goal is an acceptable budget and maximum number of sign ups to your niche market product targeted email subscriber lists (where you will promote your more valuable products and make back your costs)

Don’t allow a selling price that is too low to be perceived as low value, and also don’t allow your selling price to be too high or no one will buy from you AND YOU WILL HAVE PAID LISTING FEES FOR NOTHING.

If you can get a product which is in short supply you can comfortably charge more for it, whereas a product that is available anywhere will sadly have to be sold for less money – that’s life!

In the case of selling eBooks to get traffic to your website you have much greater control of costs. All you need to do is burn a copy of it onto disc and post it off to the buyer – all very cheap as the eBook can be copied as many times as you like, and blank discs are inexpensive.

Look how popular 1 cent eBooks used to be on eBay. They are perhaps not the best quality product, but everyone was selling them because they were a great way of getting a customers contact details purely for future marketing purposes.

The price you charge should reflect the value of the product – the only exception to this is when you are promoting a sale where everything is on discount for a limited time, then you are doing this simply to create a feeling of urgency within your buyers.

If you sell a product that you promote as part of a series (like eBook part 1 of 8) you are likely to get buyers who will want to purchase the other 7 parts of the series as well, so this is an excellent trick for getting them to your website where they will purchase the other 7 parts and whilst there sign up for your niche market product targeted email subscriber lists.

All this selling on eBay also provides you with the advantage of creating a higher feedback rating – which in itself is useful for creating future sales as people will become more and more comfortable buying from you.

Finding Affiliate Marketing Products – Five Factors to Keep in Mind

First, Decide What Type Of Hot Selling Products You Want To Promote:

This is the most important step of the process. Informative how to ebooks have always been hot sellers, and software products that make advertising easier is even hotter. But marketing systems that train people how to market are just now becoming the hottest thing in online marketing. There are thousands of products to choose from on the Internet. Just be wise in your decision making.

Second, Do The Research On The Products You Want To Promote:

See if you can find out how long this product has been on the market and how well it is doing in sales. Check to see if you can contact the owners of the products. Go to their websites and look for contact information like email addresses, phone numbers, or a place to submit support tickets. If there is nothing for you to contact them by to get more information then find another product. But, if there is contact info ask a general question and see if you get a timely response or a response at all. If you get no response at all then find another product. If a response is given then move on to factor number three.

Third, Find Out What You Are Paid In Commissions Before You Start Selling:

Keep in mind that as an affiliate you are given either a flat commission or a percentage of the sales price. Try to find products that sell for at least $50 or pay at least 30% of the sales price. You don’t want to promote a product that sells for $15 and pays 30% in commissions. A product that sells for $50 usually pays at least 30% in commissions. If they’re Click Bank products, make sure the 30% is the net commission not the gross commission you’ll receive. Click Bank has a formula for figuring out the commission. You can find out more information on that in Click Bank’s FAQ section. Most products at Clink Bank pay between 30-75% in commissions.

Fourth, Try To Find Products That Have Marketing Materials For You To Use:

Some products give these to you when you login to your affiliate login in page, others suggest you use some of the text on their sales page, or you can make your own. But try to find products that have sales ads, banners, classified ads. If your ads are from the affiliate product make sure you change some to the wording so your ads stand out from others who are promoting the same products.

Fifth, Find Products That Give You Proven Methods To Advertise Your Products:

It’s fine if you can find products that fit the first four factors in finding affiliate products to promote, but what good is finding them if you do not know where to promote them? You have to have proven methods that will bring targeted traffic to your website. Ask the owner of the products what he/she suggests as the best advertising method. Find out what others are using to market their products.

So, you find products that are hot sellers, find out if you can contact the owner, find out what you’re paid in commission before you start promoting, find out if they have marketing materials, and find out if they give you the names of places to advertise the products. Now if you can find three products of good quality as described above you could make really good money online over time. Finding affiliate marketing products to promote does take some research but is well worth the trouble.

Search Engine Marketing – Marketing Products and Services Not Just Brand Names

Many people have looked upon brand names as the gauge for quality, be it good or bad.   A popular computer brand would likely sell more than the less popular counterparts.  But with more and more consumers becoming educated and well-versed on what quality really means, these people are now out to get more value for their money or what they feel they truly deserve. 

Importance of Brand Names

This is not to say that brand names are no longer needed, though.  In fact, they are still important in establishing the company’s identity.  Brand names provide instant recognition and encouragement to buy certain products and services.  Unless a company has really thought of a name that conquers all market barriers such as Coca-Cola, Pepsi, McDonald’s, Nike, Adidas, Porsche, Lamborghini or KFC; then what it should really focus on is how to make an effective online marketing strategy. 

Marketing Products and Services to Gain Recognition

Brand names provide recognition at a glance but they do not guarantee a sure buy.  Customers can buy the first time because they were enticed by the logo or brand name of a product but they would never go back for a “second helping” if they were not satisfied with what they bought. 

Repeat customers and advertising by word of mouth will only happen when the products and services that are being marketed depict quality. Even the best search engine marketing techniques in the world would all go to waste if the products that are being sold are sub-standard.  Fortunately, more consumers are getting away from this age-old dependence on brand names and are now looking for companies that can give quality merchandise. 

There are many online help sites that teach how to set up, maintain, and attain the goals of any start up internet business.  Search engine marketing or SEM is one good way to market quality merchandise and services online.  Educating target markets about how important and indispensable a merchandise (or service) is would be an effective marketing campaign.  But beyond this, the customer should be able to prove that it’s not all propaganda but that the product can also deliver what it promised. 

SEM may just be a small portion of search engine optimisation techniques yet it can emphasize the value of goods and services.  Another portion of the entire picture is search engine optimisation or SEO being a part of the whole online marketing scheme that the company should tap from the very beginning. 

SEO basically helps in boosting businesses and to make targeted markets know about product or service alternatives that are even better than existing brand names in the market.  This leads us to the equation that good products or services plus professional SEO management equals sure business success. 

No amount of good advertising from the competitors will ever put down quality commodities.  This is especially true with companies who offer services (as these are intangible).  A customer can always return sub-standard products but this can’t be done with services.  It is imperative to begin with great service quality in the first place.  Therefore, looking at all this, brand names fade in importance when quality is the topic.